Validating the Idea of Writing a Software for the Digital Video Surveillance

November 16, 2013 0 comments

Our idea was to create a product for Digital Video Surveillance. we already built a software for real time broadcasting in Erlang and we could use it for real time digital video surveillance. We created a prototype and bought 20 dollar none-expensive camera, so we can do a Video Surveillance. Idea sounds interesting, and I decided to question people if they buy the product.

Video surveillance is needed in many industries.

In casinos, where the threat of criminal activity is as high as the stakes at the card table, it's important that facilities are properly monitored. The flow of people and money is constant, upping the risk of incident. But with the proper surveillance such worries are stifled, and the thrill and enjoyment of the gaming experience prevails.

Construction industry also needs a good surveillance. Fact is, over 500 pieces of construction equipment go missing each week in the United States. Bad news is only 10-15% is ever recovered. On top of that staggering number is material theft, especially copper. Construction site theft has been increasing by 10% every year since 1996 with no signs of slowing down. Due to this staggering fact, insurance companies are actively denying claims made in regard to construction site property.

The same goes for concerts and large events, museums, hospitals, hotels and motels, social clubs and even residential homes.

We were thinking that because we will provide non-expensive subscription service, - and host the video stream in a datacenter so data is never lost. I decided to talk to as many people as possible to find what people think about this business.

Digital Video Is Better then VHS

It was easy to prove that Digital Video Is Better then VHS.

Here are some whys.

The main advantages of digital recording are maintenance-free operation for longer periods of time and increased stream resolution. Consider a 24 hours time lapse VCR, which does the job in most cases. Every 24 hours, one has to change the tape, or program the VCR to automatically start over when the tape reaches the end. Time-lapse VCRs that record hundreds of hours on a tape - they just do not record every fraction of a second, but merely one image at every x seconds. If recording is not triggered by motion detectors, one can fail to catch the very important moment on tape. In another words, in order to record continuously (say 30 frames per second), there is only so much a tape can take. Digital technologies increase the storage ten or even hundred fold: a 60Gb hard drive stores live video for a week.

A thief can steal the tape if they find it.

  • Old technology is being face out.
  • Law recording resolutions and slow recording speed
  • It is hard for searching a specific incident because it is time consuming.
  • There is limited availability for parts and support.
  • It requires constant tape changing and maintenance
  • There is no remote reviewing capability from home or office.
  • You also need to storage tons of video tapes. Still people use it heavily.

Sample Questionnaires

I prepared several a questionnaires targeted to various industries:

Here is one example:

  1. What do you consider to be your biggest security threat?

  2. Have you ever wished you could have caught an incident on tape?

  3. Do you feel that your neighborhood contributes to your security?
  4. 
What kind of security systems do you currently have in place?

  5. Do you have extended or all-day hours?
  6. 
Do you think that stores open during the "graveyard shift" (12 AM - 8 AM) may be more susceptible to robbery and other crimes?
Have you ever had problems with robberies or employee theft?

  7. Can your cashier easily see all elements of the store from the cash register?

Pricing Ideas

For basic 4 camera digital video recording system for a small retail and office type business, people spend $4,500.00 plus installation. Medium, large and proprietary businesses spend proportionally more based on their individual security needs. And our idea was much more affordable - about 100 bucks for equipment and 20 bucks for the subscriptions.

Next post will be about how I was consulting interviews and results for analysis of the market.

Posted by lisa
Categories: Business Entrepreneurship

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