Creating Your Own Mobile Community

January 26, 2012 0 comments

There are many potential advantages to own your own mobile social community. For example, you can provide a service only to your customers or subset of your customers. You may want to engage your customers to ask questions when they have troubles assembling your products, you may want to allow other customers who encountered the same issues help you out by answering those questions from a consumer's prospective.

You need to determine what your customers should be able to do in your mobile community.

Ultimately you want to see the return on investment - even if the results lead to increased customer satisfaction rather than sales. Make sure you track new users, returning users, and other metrics to show that users are engaged with community.

Engaging with mobile users

People are not going to participate in your mobile social network unless you invite them and give then solid reasons to interact and engage on increasingly deeper levels. You have advantage in mobile community rather in a web-based community because mobile can enable engagement.

People are more likely to share things about your business in the moment, not hours and days later. Imagine, your customer is in a crowd in a football game, and see funny and entertainment ad of your business on a big screen. They might post immediately a positive comment about your business and post it to another person who is watching the game.

You will get more interactions if you encourage people to post comments on their mobile devises right away in the moment.

• Invite thought leaders from other mobile communities to join your community.
• Encourage them to share their expertise.
• Encourage your customers to interact with you while they are at your location.
• Put sign in your office or a store to upload photo or their ideas to smartphones.

Listening and Responding to Social Sharing

People, especially customers, like to have their voices heard. They can express themselves in forms of words, pictures, videos and music. It is important for your business to listen to what's being shared so you can respond and initiate meaningful interactions. You need to listen what people say about you. Some people will write their opinions and reviews, while others can simply write a story of their experience. Some people may want to write you personally. Other people may post a public comments.

When people write you personally, it is easy to answer. When the comment made public, if a group is too large a message can get lost.

Evaluating the ROI on Mobile Marketing

You can track user participation by frequency, location, any other measurements and you can do it in real time. You can outline demographics and psychographic data, so you can identify your prospective customers and design promotional strategies to specific audience. You can gather preference data such as likes and dislikes. You can track calls, votes, clicks and more interactions.

Working with Marpasoft LLC

If you have a budget, high expectations, a demanding timeline, working with Marpasoft LLC is a smart approach. You will get many advantages: brand consistency, ease of maintenance, and a single and trusted point of contact for updates. Marpasoft LLC helps you identify and answer your key issues involved in your mobile site build.

Posted by Lisa
Categories: Marketing