Business Entrepreneurship

August 27, 2011 0 comments

Business Entrepreneurship

I start my blogging writing about the entrepreneurial experience. While I write LisaConsulting in hopes of giving entrepreneurs a view into the venture process. Further, I am hopeful that more entrepreneurs will begin to share their experiences. And I look forward to continuing to write my thoughts on hiring, finance, management and the like topics.

In Business Entrepreneurship part of the blog you will find the following topics:

1. Introduction to Entrepreneurship
2. The characteristics of entrepreneurship; routes to entrepreneurship, self-assessment, entrepreneurial career paths.
3. Factors of success and failure in venture management; the role of business plans and the start up process
4. Developing new ventures
5. Creating, identifying and evaluating new venture opportunities; fundamentals of market research; concept and role of the marketing function; marketing mix, market analysis and segmentation; identifying competitive advantage.
6. Developing a business approach
7. Feasibility studies and risk reduction; start-ups, acquisitions and franchising.
8. Leadership and motivation; vision and objectives; resources and relationships, both internal and external; sustainable business development.
9. Building business plans
10. Clarifying the enterprise; setting measurable targets; writing the business plan as a management tool.

Posted by Lisa
Categories: Business Entrepreneurship