As you learned the nature and content of culture and cultural differences, you can assess the impact of culture on important business processes; areas of business where cultural differences are a major consideration, in negotiations, leadership, working in collaboration with other firms and working abroad.

So you are now in a position to work knowledgeably and critically with cultural issues and their application.

Culture-based thinking and its application in organizations is a very complex area and no one has all the answers to cross-cultural problems.

It is more important to appreciate the basis and impact of cultural differences than to concentrate on artefacts.