Product innovation frameworks for gaining competitive advantage

June 1, 2007 0 comments

You need critically analyse, evaluate and discuss development frameworks for product or process innovation that may be used by a business to gain competitive advantage.,/p>

Scenario:

You have joined the product development division. Marketing has suggested that there is an omission in their product range of equipment to meet the client needs. You and your team have to design a suitable product to fill the gap and has asked you to lead the development project.

Instruction:

Produce a project report for introducing the new product. Discuss how you would set about your investigation. Identify and critically analyse a suitable framework for innovation and demonstrate how it may be applied to create an innovative product to meet the needs of your clients.

Discuss how you would lead the team to innovate and investigate the product development process. Illustrate and justify the chosen methodological tools and techniques employed. Define and analyse the benefits that are likely to motivate favorable consumer behavior.

Posted by Lisa
Categories: Business Entrepreneurship Product Innovation