Principles of Creativity

May 31, 2007 0 comments

Importance of creativity, psychology of creativity, serendipity.

The nature of incubation and illumination.

Bisocation and lateral thinking, idea generation and selection.

Innovative companies - recognising and exploiting opportunities

Suggested Readings

Baxter. M. 1995 ‘Product Design’, Chapman & Hall, London Chapter 4, pages 61 - 79

James Collins & Jerry Porras "Built to Last" Chapter 3

find new ways of making improvisations - go somewhere you wouldn’t otherwise

thinking about game-playing

Try to watch your friends and family members when they play quite elaborate games during holiday seasons - you will see how normally retiring people become enormously extrovert and funny.

The great thing about games is that they in some sense free you from being yourself: you are “allowed” forms of behavior that otherwise would be gratuitous, embarrassing or completely irrational.

You will find out how people are active in the improvisations if you apply the same idea for business

some motivational characteristics of a creative person:


  • a curious or inquiring mind;
  • an intellectual persistence;
  • a need for recognition for achievement;
  • a need for variety;
  • a need for autonomy;
  • a preference for complex order;
  • a tolerance of ambiguity;
  • a need for mastery of a problem;
  • an insatiability for intellectual ordering.

A creative person also needs to be able to look at a situation from different angles,

  • questioning assumptions,
  • imagining new situations,
  • changing relationships
  • or adding new elements into the situation (McWhinney, 1993; McFadzean, in press; McFadzean et al., in press).

There have been a number of lessons learnt by exploring other people’s creativity. These are:

  • There must be a desire to win or to reach a goal successfully.
  • There must be motivation, dedication and commitment to the work being studied.
  • The creative person tends to be self-confident, a risk taker or, at least, is prepared to fail.
  • The creative person has the ability to see relationships or make connections between different elements or situations.
  • There must be an ability to learn from mistakes or to get something positive from a failed project.
  • The creative person must be able to shift his or her paradigm of a given situation and view it from different angles.
  • The creative person must have the ability to conceptualise the problem or opportunity from a more novel perspective.
  • The creative person tends to have a single-minded vision of where he or she wants to go.
  • He or she must have a working style that involves both hard work and periods of relaxation so that incubation can occur.
  • Creativity can take place while working alone as well as working in groups.

Creativity is an important aspect of organisational life and it should be nurtured and allowed to grow.

Posted by Lisa
Categories: Business Entrepreneurship Product Innovation


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