Product Innovation

May 31, 2007 0 comments

Business Strategy and Innovation

Outline

Markets, technologies and competitors; creating additional customer value; forms of competitive advantage

Generating and harnessing creativity; frameworks for innovation

Product Innovation Process

Designing for market needs; the product concept; the use of the Quality Function Deployment Tool; creating the product specification

Invention creation

Modelling the product development process; product design, manufacturing and market development

Implementing the product development process; teamwork and project management; learning and re-invention.

Posted by Lisa
Categories: Business Entrepreneurship Product Innovation

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