May 28, 2007 0 comments
Stated in terms of results produced for customers what are the elements of the service to be provided?
How are these elements expected to be perceived by:
- The target market segment?
- The market in general?
What does this suggest in terms of the manner in which the service is:
The Service Package or Product
- Physical items or facilitating goods
- Sensual benefits or explicit services
- Psychological benefits or implicit services
Fitzsimmons, J. A. and Fitzsimmons, M.J. 1994. Service management for competitive advantage, McGraw - Hill
Posted by Lisa
Categories: Business Entrepreneurship