Planning Market Research Surveys

May 28, 2007 0 comments

Define ideas before data collection

Begin by creating a broad picture of the topic which can then be reduced through a series of stages until a precise focus is achieved

Find out as much as possible about prospective customers:

  1. What are they likely to want?

  2. When will they want it?

  3. How will they want it?

  4. Where will they want it?

  5. How often will they want it?

  6. What are they prepared to exchange to get it?

  7. What service will they require?

  8. Where will they place priorities?

Posted by Lisa
Categories: Business Entrepreneurship


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