January 26, 2012
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Offering incentives, gifts, freebies, and samples
It should come as no surprise to you that people respond to incentives. Offer them something of value, and they will be more inclined to participate in your program and initiate conversation with you. Continue offering value, and they become your customers. Then they become loyal customers.
Posted by Lisa
Categories:
Marketing
January 26, 2012
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Social media mobile marketing is all about successfully encouraging your customers to participate in your marketing programs by communicating with your customers about your products and services via comments and content.
Nature of mobile phones allows users to participate more conveniently because they can make contributions anytime anywhere. The future of mobile phones is sound because you can integrate mobile technology into your brand and community and engage your customers with your dialogue and better offerings.
Integrating mobile with your social media strategy
Most of people do not carry their computers around all day. Often people access the web via their smartphones. You need to create a social media strategy so your audience are drawn together to interact with your brand through their smartphones, build common interests and your brand community.
Posted by Lisa
Categories:
Business Entrepreneurship
January 26, 2012
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Creating a content for mobile websites is not a big challenge. It works much the same as creating a copy.
Mobile site vs apps and role of html5
Html5 was developed in 2007 by w3c.org
Recently we see more companies Launched mobile websites based on html5. HTML5 offers many advantages.
MarpaSoft LLC builds high-engagement web, mobile, and social apps for startups, established brands, nonprofits, and organizations of all kinds.
Posted by Lisa
Categories:
Marketing
January 26, 2012
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You need to create a mobile code of conduct for use of your applications.
A Statement of Intend
Your and your community's goals are to engage our customers through the mobile channel in a safe, easy, consumer-friendly way, do they can interact with your brand.
Engage Users and Protect their Data
You need to insure that consumers interact with your brand on a voluntary basis and in a highly secure environment using state-of-art encryption and security protocols to protect against inadequate disclosures, misappropriation, and external attacks.
You ned to specify what code of conduct you expect form your users and the community
- Your users should behave in a polite manner at all times
- Users should not post anything obscene, offensive, discriminatory, pornographic, defamatory, liable to incite racial hatred, in breach of confidentiality or privacy, which may cause annoyance or inconvenience to others, is harmful, tortuous, which encourages or constitutes conduct that would be deemed a criminal offense, is considered illegal, or that promotes physical harm or injury against any group or individual.
- No User will defame, abuse, harass, stalk, threaten or otherwise violate the legal rights of any other community User or Owner
Posted by Lisa
Categories:
Business Entrepreneurship
January 26, 2012
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There are many potential advantages to own your own mobile social community. For example, you can provide a service only to your customers or subset of your customers. You may want to engage your customers to ask questions when they have troubles assembling your products, you may want to allow other customers who encountered the same issues help you out by answering those questions from a consumer's prospective.
You need to determine what your customers should be able to do in your mobile community.
Ultimately you want to see the return on investment - even if the results lead to increased customer satisfaction rather than sales. Make sure you track new users, returning users, and other metrics to show that users are engaged with community.
Engaging with mobile users
People are not going to participate in your mobile social network unless you invite them and give then solid reasons to interact and engage on increasingly deeper levels. You have advantage in mobile community rather in a web-based community because mobile can enable engagement.
People are more likely to share things about your business in the moment, not hours and days later. Imagine, your customer is in a crowd in a football game, and see funny and entertainment ad of your business on a big screen. They might post immediately a positive comment about your business and post it to another person who is watching the game.
You will get more interactions if you encourage people to post comments on their mobile devises right away in the moment.
- Invite thought leaders from other mobile communities to join your community.
- Encourage them to share their expertise.
- Encourage your customers to interact with you while they are at your location.
- Put sign in your office or a store to upload photo or their ideas to smartphones.
Listening and Responding to Social Sharing
People, especially customers, like to have their voices heard. They can express themselves in forms of words, pictures, videos and music. It is important for your business to listen to what's being shared so you can respond and initiate meaningful interactions. You need to listen what people say about you. Some people will write their opinions and reviews, while others can simply write a story of their experience. Some people may want to write you personally. Other people may post a public comments.
When people write you personally, it is easy to answer. When the comment made public, if a group is too large a message can get lost.
Evaluating the ROI on Mobile Marketing
You can track user participation by frequency, location, any other measurements and you can do it in real time. You can outline demographics and psychographic data, so you can identify your prospective customers and design promotional strategies to specific audience. You can gather preference data such as likes and dislikes. You can track calls, votes, clicks and more interactions.
Working with Marpasoft LLC
If you have a budget, high expectations, a demanding timeline, working with Marpasoft LLC is a smart approach. You will get many advantages: brand consistency, ease of maintenance, and a single and trusted point of contact for updates. Marpasoft LLC helps you identify and answer your key issues involved in your mobile site build.
Posted by Lisa
Categories:
Marketing
January 26, 2012
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Mobile advertising is an effective means of engaging prospective customers. With mobile advertising, you can build your brand, acquire new customers, generate sales, monetize your mobile media paths and portals.
Mobile commerce
Billions of dollars are exchanged every day from transactions occurring via mobile phones. People buy content, applications, ringtones, images, purchase physical goods and services, make donations, and even buy virtual goods.
Understanding how your mobile marketing strategy fits into your marketing plans.
Developing and executing your mobile strategy takes time, focus, and a keen understanding of every aspect of your business and your market. You need to keep in mind that developing a strategy is on going process which is interactive, learn, try, learn, try again process.
Marketing, at it's core, is about communication and engagement. As a marketer, your job is to communicate and engage your customers. That is information and news about your products, services and related activities, so your audience know what your organization does and offers.
If you have a budget, high expectations, a demanding timeline, working with MarpaSoft LLC is a great approach. You will get many advantages: brand consistency, ease of maintenance, and a single and trusted point of contact for updates.
Posted by Lisa
Categories:
Marketing
January 26, 2012
0 comments
Marketers are gravitating to mobile
Mobile marketing works for any type of business. Organizations and commercial entities - brands, agencies, marketers, non-profits, enterprises and individuals - with products, services, and offerings they want to deliver to the market.
All types of marketing practices can be applied to mobile.
Mobile marketing is one of the most engaging forms of marketing because people carry their phones whenever they go.
Today, many users are amazed by mobile applications that designed to do everything from simply looking like zippo lighter, to recognizing songs on the radio, recommending restaurants in the immediate area, buying stuff, reading news, conducting banking transactions.
If you do not have a mobile website for mobile users, your first impression could be your last. Having a mobile website is absolutely crucial to your business. The customer is quickly able to find a phone number, store locator, hours of operation, sales links. A user can browse your sales items, call your store, find exactly what he or she needs. A user think: "Great. I'll be back!" in fact, that user will go back regularly.
Purpose of Mobile Website
A traditional website is a destination for all your company information from products to job offerings. Mobile website has a specific purpose in mind because people are not going to surf via hundreds of pages and links to find task oriented information they need.
You need to build mobile apps if you want to advance your mobile marketing strategy. It is good to have mobile sites, but having mobile apps is even more crucial.
Marpasoft LLC builds native apps for iPhone, ipad2 and android. You need to have a budget. You would not go house-or-car-hunting without a budget in mind. The same is true when you hire an agency. Some agencies require 50% upfront, MarpaSoft LLC asks for weekly payments based on hourly commitments.
You need to keep in mind that your app is as good as your requirements and as your business grow and you get feedback from your customers, you will need some changes to your initial app. This will again require some investment, and you can spend more money than you originally planned to.
Posted by Lisa
Categories:
Business Entrepreneurship
January 12, 2012
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Social networking and dating sites ideas are still in fashion. People spend enormous amounts of time there, playing games, talking with each other. It seems to me there is not much value, but more of a sort of addition.
What can be beneficial to us:
Some people need a baby-sitter and they can ask someone to babysit their kid in exchange for the same service. There could be a tracking system of favors created. You can see and track the most humble friends and who are the givers.
The same approach can be used for helping with the class, programming assignment, offering a ride from the airport.
People have different needs and it is easy to track who cares more of your wants and needs
TI got these ideas reading kraynov.com.
Posted by Lisa
Categories:
Business Entrepreneurship
January 12, 2012
0 comments
If you are looking for ways to fund you technical startup, you need to understand that Los Angeles is missing two things: "an active, well organized,
full life-cycle of tech-focused capital" and acceptance that Los Angeles is a huge tech hub.
Los Angeles has plenty of successful entrepreneurs with interesting startup ideas that work. There are plenty of wealthy people who are looking for ways to invest their money. The problem with Los Angeles investors that they are not tech oriented, they probably made plenty of money having a restaurant or other non-tech business and are more open to invest a few million into film production then tech startup. That is why Los Angels in undercapitalized taking into considerations opportunities there.
LA is a great city
and has no shortage of talent, ideas or industries to target locally.
It is an ad/media/content mecca, and a tremendous region for fashion,
gaming, software, aerospace/defense, financial services and much more.
My opinion is that Los Angeles needs to be rediscovered by tech investors. Meanwhile we have plenty of work to do getting partners who need business automation and programming and design services.
Posted by Lisa
Categories:
Business Entrepreneurship
January 11, 2012
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Los Angeles is a unique technology market but is not and will never be Silicon Valley and here is why this is happening.
Many of Los Angeles based companies quietly and reliably turned out growing revenues and profits
Los Angeles entrepreneurs are not particularly worried or fixated on emulating or eclipsing the Valley.
L.A. is riding this same wave of startup creation. The startup scene here is vibrant and growing. We’ve had a number of success stories over the years (Overture, CitySearch, LowerMyBills, eHarmony) and there many up-and-coming startups being built right now (see James Hritz’s answer for a great list). L.A. has a developing network of startup funding (super angels like Paige Craig, angel groups like Tech Coast Angels, VCs like GRP and Rustic Canyon). We have conferences and networking events (Twiistup, Startups Uncensored, Los Angeles Venture Assoc.), mentorship programs (Launchpad LA), and top-notch universities (CalTech, UCLA, USC). We also have the second largest metro area in the country, providing access to a large market, labor force, and office space.
LA infrastructure is developing nicely to support a healthy technology ecosystem. Expect more and more startup successes to sprout out of SoCal over just a few years to come.
Advertising Networks. I would say [ex Google] SoCal is dominant. Socal has Specific Media, Adconion, Rubicon, Adly, Reach Local, Valueclick / Fastclick
Long tail content. Again LA is a solid player. Demand Media stands out. But LegalZoom, DocStoc are doing great in niches. We don't have Yelp, of course.
Ecommerce. Was a major force circa 2005 with Pricegrabber, Shopzilla, etc... Now showing force with Hautelook, Shoedazzle. No Gilt Groupe or Groupon, but more of a force than the Bay Area.
Gaming. We don't have Zynga, but we have EA and Activision. And now, Playdom.
Social. Let's not forget MySpace was king up until 2 years ago.
Los Angeles has a highest concentration of small businesses and entrepreneurs in comparison with any other city in US. There are real businesses who will pay you for automating their business processes, and you can create a hybrid startups with no need of investment money. I believe the reason why it is so hard to find technical talent to hire because Los Angeles environment attracts tech people with entrepreneurial spirit who does not want to work for a large company or startup where the obligations to stockholders exist. If they are not in charge, then what the point to make successful business for someone else when they can create a nice lifestyle business that pays much better and where they can have their clients as prospective strategic partners if they decide to grow it on another level.
Los Angeles talent successfully dwells in cash-driven economy, not equity-driven economy.
There is another reason. It's hard to get talented tech people to your startup when you can't pay enough for them to afford the lifestyle. I believe that people in Los Angeles has much higher standards of living then in North California.
I believe that Los Angeles entrepreneurs will outsmart Silicon valley and it is not a matter of when this happens, not if this happens.
The LA business community not as close knit and is very well networked within itself, but is not as open to new people as the SF community.
LA technology companies seem to be clustered around the less profitable consumer internet and entertainment space than Silicon Valley and that may explain why there is less early angel activity in LA.
To me, personally it is much better to do business in Los Angeles. You do not need investment to start your tech company and you can eventually build your own products having consumer market ready to tell their stories about their needs and wants. I think Silicon Valley is good for kids form college that they can work for real startup and learn how to do their own business and build reputation, or if you can partner with some rock-star developer who just made a name and there are a line of investors waiting to invest. I think many people does not appreciate and see opportunities what Los Angeles offers.
Posted by Lisa
Categories:
Business Entrepreneurship
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